5 Ways To Use Branding Images
Why should you get branding images for your business?
1. Your website, Of Course right?!
Stock photos lack connection.
We live in a day when your potential customer/client wants to see YOU!
- Images of you create connection
- They show your personality
- Your brand is you
- You have stories to tell
- They want to hear your stories
- Branding images of you doing your business and your life is what they want to see and is what will keep them coming back.
#2 Instagram
yes, I know this is also obvious, it’s what started this whole “branding images to create connection” thing to begin with.
INSTAGRAM POSTS, STORIES AND REELS
Posts need to have a nice cohesive authentic to draw in your potential client when they first click on your account. This first impression is critical.
Reels are the up and coming way to get your business to pop up higher in searches. Instagram wants to promote reels so they favor business that use them and bump you up in searches!
Stories are eye candy for people who want to be continuously entertained by scrolling through the different stories with just a tap to pass to the next. I like the added benefit of create a highlight out of your stories and organizing them into categories. They are like the navigation bar of your Instagram account!
#3 Facebook Pages
Many people still look for businesses through Facebook business pages, the posts there are important to show your work and what you have been up to.
FACEBOOK BUSINESS PAGES
To make posting on your Facebook business page easier I recommend posting on Instagram first and clicking the toggle to have it posted to your Facebook page. You’ll have to connect the two first. This may seem like a pain but once you’ve done it you’ll find that it makes life so much easier.
After you post on Instagram and share it to your Facebook business page, share it to your personal Facebook account. This will get your friend and family a change to support your business and see what you do while increasing the visibility of the post!
#4 Facebook Pages
Many people still look for businesses through Facebook business pages, the posts there are important to show your work and what you have been up to.
Facebook is still relavent
My teenagers roll their eyes at Facebook but they don’t realize that in the adult world we very much still rely on platforms like Facebook to learn about businesses that we are looking to do business with. Having frequent posts shows those who haven’t found the time to log onto Instagram or other newer platforms, that you are still doing lots of business and are ready to serve them as well!
I hope you have found these tips to be of value. Some may seems obvious and some not so obvious. I’d love to help you level up your business with fresh professional images that really reflect who you are in a polished and appealing way! -Sharisse
951-526-8118
sharisse@sharisserowanphotography.com